Iris FMG

Cersaie 2008 Bologna, 2008

In July 2008 the Studio has been incharged of the new design for a stand in the Bologna Fair.
The client, the brand IRIS, is among the main ceramic tiles producer in Europe. Morevoer it is owner
of several brands in the same field. The new stand was asked to host two of those brands: IRIS and FMG.
A totally open space for both of the brands at the same tame, was the main task to avoid segregation.
But at the same time a device was required to allow visitors feeling a unique and total sensation
for each brand and its specifc products. A double sided system allowed to create mono-materic space
according to the direction of observation. Going back and forth through the space, visitors had the
sensation of the change of identity.